The New Super Segments

Americans’ food attitudes, lifestyles, and major demographic segments are in transition, demanding dramatic new directions from marketers and potentially creating some of the largest and most lucrative food markets of all time.

As the nation’s 72 million gourmet food–loving and performance-focused Gen Yers move into parenting age, they’re birthing a new generation of health-conscious little foodies. And with America in the midst of the largest baby boom in its history, the food sector that addres…