A. Elizabeth Sloan

Americans’ food attitudes, lifestyles, and major demographic segments are in transition, demanding dramatic new directions from marketers and potentially creating some of the largest and most lucrative food markets of all time.

THE NEW SUPER SEGMENTSAs the nation’s 72 million gourmet food–loving and performance-focused Gen Yers move into parenting age, they’re birthing a new generation of health-conscious little foodies. And with America in the midst of the largest baby boom in its history, the food sector that addres…

Table 1. Single consumers are more likely than the general population to characterize themselves as suffering from depression and other unfavorable conditions. From HealthFocus (2007).

Table 2. Weight-conscious shoppers are more concerned about health issues than mainstream shoppers. From HealthFocus (2007).

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