A. Elizabeth Sloan

The battle of the bulge continues. Nearly eight in 10 consumers (78%) are trying to lose or maintain weight, according to the 2009 Food & Health Survey from the International Food Information Council (IFIC ). Two-thirds (67%) of food shoppers in the 2008 Shopping for Health survey from the Food Marketing Institute (FMI) reported that their food purchase decisions were influenced by weight. Clearly, foods and beverages positioned to promote weight loss represent an important market target for…

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