Countering Information Overload

Today, information on a range of food issues is available at the click of a mouse or remote. Thanks to new Internet marketing strategies, consumers are bombarded with information on food from every direction. Futurist Alvin Toffler predicted this media dynamic when he coined the phrase “information overload.” He defined the concept as “an excess amount of information being provided, making processing and absorbing tasks very difficult for the individual because sometimes we cannot see the validi…