NEW SKUs
Ralcorp Frozen Breakfast Products, Downers Grove, Ill., has made some of their breakfast products more “hearty” with the addition of Corowise plant sterols from Cargill, Minneapolis, Minn. Krusteaz Multi-Grain French Toast, Multi-Grain Waffles, and Multi-Grain Blueberry Pancakes contain plant sterols, which have been shown to lower LDL cholesterol levels. Foods containing at least 400 mg per serving of free plant sterols taken twice daily with meals for a daily total intake of at least 800 mg, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.
All three varieties are cholesterol free, low in fat and sodium, and good sources of fiber. “Consumers have placed their trust in Krusteaz quality and taste since 1932. Now as their nutritional concerns change, we are excited to offer delicious alternatives that will enable them to continue to enjoy a hearty—and heart healthy—breakfast,” said Mark Leopold, Vice President, Retail Sales & Marketing, Ralcorp Frozen Bakery Products.
Reducing Sodium, Maintaining FlavorCampbell Soup Co., Camden, N.J., recently announced that it has reduced sodium 32% in its venerable condensed Tomato soup. The company achieved the reduction, in part, by adding sea salt. Each serving now contains 480 mg of sodium, a level designated as healthy by the U.S. government. “Introducing one of our top-selling soups with less salt is a major milestone in our sodium reduction journey, especially when you consider Campbell’s Tomato soup is one of the top 10 grocery items purchased each week and accounts for about 16% of our condensed soup volume,” said Denise Morrison, President, Campbell North America. “Because it’s loved by millions of people, we took great care to make certain it still delivers the great taste people expect from their Campbell’s Tomato soup.”
To ensure the new soup measured up to taste expectations, Campbell conducted extensive research, including taste tests with people in all 50 states. The results: nine out of 10 people said they would buy Campbell’s Tomato soup as much or more often after tasting the soup.
Merging Health with Indulgence
Since many consumers want their cake and eat it too, food marketers are constantly exploring ways to deliver tasty treats with better-for-you overtones. General Mills, Minneapolis, Minn., may have hit this sweet spot with its launch of Yoplait Delights, a rich and creamy layered yogurt parfait with 100 calories per serving. A survey from General Mills revealed that nearly 90% of women were interested in 100-calorie foods that satisfied afternoon snack cravings. Other survey findings revealed that 93% of women experience an afternoon “slump” and crave a snack, only one in 10 are always happy with their current snacking options, and 83% percent of women admit they sometimes feel guilty when cravings take over and they reach for sweets.
Product varieties include Chocolate Raspberry, Triple Berry Crème, Lemon Torte, and Crème Caramel.
Each 4-oz cup delivers 100 calories and 1.5 g of fat. A package of four 4-oz cups carries a suggested retail price of $2.99.