Multitasking has become a necessary skill in today’s hectic world. Just glancing over at the next car in traffic to see a woman applying makeup and eating breakfast all while talking on her Bluetooth makes it frighteningly clear that people are busier today than ever before. We are trying to squeeze more into the same amount of time, and we are on the constant lookout for products that will make this seemingly impossible task possible.

Probiotic dairy drinks tout various health benefits such as immune-system

One product that has caught the consumers’ attention is shot-…

Figure 1: Energy shot drinks market for North America and Europe, 2007–2010. From Zenith International, 2009.

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