It’s Teatime for Juice
To expand consumption of its V8 juice line beyond breakfast and morning dayparts, Campbell Soup Co., Camden, N.J., is rolling out V8 V-Fusion +Tea juice beverages. The new drinks provide a ¼ cup serving of vegetables and ¼ cup serving of fruit in each 8-oz glass. Each single serving provides about 50 calories along with antioxidants. V8 V-Fusion +Tea juice beverages come in three varieties: Raspberry Green Tea, Pomegranate Green Tea, and Pineapple Mango Green Tea. Each flavor meets the American Heart Association’s criteria to display its heart-check mark and contains no artificial colors, flavors, or preservatives. Through Sept. 30, consumers can visit www.facebook.com/V8VFusion, where the brand will be giving away 1,000 free samples a week before the juice beverages become available nationwide in the United States in October.
Launched in 2006, the V8 V-Fusion product line has helped grow the V8 juice business into a billion dollar brand. V8 V-Fusion beverages carry a suggested retail price of $3.99 for a 46-oz bottle.
Cereal Pours on Fiber and Antioxidants
Following the successful launch of its Kellogg’s FiberPlus Antioxidant bars, Kellogg Co., Battle Creek, Mich., is debuting Kellogg’s FiberPlus Antioxidants cereal. Each 1-cup serving of the Berry Yogurt Crunch variety provides 10 g of fiber (4 g soluble, 6 g insoluble), 25 g of whole grains, and antioxidant vitamins C (25% DV) and E (100% DV). The new cereals are available in Berry Yogurt Crunch and Cinnamon Oat Crunch. “Kellogg’s FiberPlus is a brand that understands that consumers want to get positive nutrition without sacrificing great taste,” said Cheryl Dolven, Registered Dietitian and Director of Nutrition Marketing at Kellogg Co. “Kellogg’s FiberPlus Antioxidants cereals deliciously delivers fiber and antioxidants. It’s an ideal choice for consumers who want great taste and nutrition from their cereal.” In June 2009, Kellogg announced that the majority of its U.S. ready-to-eat cereals will be at least good sources of fiber by the end of 2010.
Steaming Bag Cooks Dinner
Nestle USA, Solon, Ohio, is making dinnertime a bit easier and more nutritious with the launch of its Lean Cuisine Market Creations entrees. The 8-item frozen line comes in a steaming bag that goes from freezer to microwave to plate in about 5 min. A steam-release valve on the back of the bag vents excess steam during microwaving. Each of the entrees—Asiago Cheese Tortelloni, Chicken Alfredo, Chicken Margherita, Garlic Chicken, Mushroom Tortelloni, Shanghai-Style Shrimp, Shrimp Scampi, and Sweet & Spicy Ginger Chicken—contains 300 calories or less. The products carry a suggested retail price of $3.99.
“Lean Cuisine Market Creations offer high quality steamed entrees that can be plated for a premium dining experience,” said Christine Dahm, Vice President of Marketing for Lean Cuisine. “Women can treat themselves to great-tasting meals without the hassle while staying on track with real ingredients that they can feel good about—living a life full of flavor without a bite of compromise. That’s what we call living the delicious life.”