The Lowdown on Low-Income Consumers

Low-income shoppers may not be top of mind among product developers, but targeting them represents an enormous and virtually untapped opportunity for today’s food industry. Just consider the numbers.

Low-income consumers are estimated to generate $115 billion in incremental consumer packaged goods (CPG) spending over the next decade, according to SymphonyIRI Group’s 2010 report titled The Lower Income Shopper. The number of lower-income households, defined as those with income <$35,000, is pro…