Modern and ‘Green’ Package Redesign
Many food and beverage companies redesign their packaging to refresh their brands and to perhaps add some newfound functionality. Kraft Foods, Northfield, Ill., accomplished both of these goals and got an environmental bonus when it overhauled the packaging for its Crystal Light drink mixes. The new Crystal Light design features a fresh logo and innovative canister configuration that makes the product more user-friendly with easy-to-open packets, a new 1-quart packet size in the 8-quart canister that takes the guesswork out of how much to use, and a clear window on the front of the canister shows when packets are running low. Beyond the visual changes, Crystal Light is committed to reducing its environmental impact. In total, on a finished case goods basis, the new design will use 250 tons less packaging each year. “Women look to Crystal Light to add some excitement to their water every day,” said Roxanne Bernstein, Director, Powdered Beverages. “Our new packaging also reflects our consumers’ vibrancy and her desire to align herself with more environmentally friendly brands.” The new product carries a suggested retail price of $3.29 for the 8-quart size and $4.59 for the 10- or 12-quart size.
Soda Pop Goes Natural
To meet the needs of consumers who prefer natural products, Hansen Beverage Co., New York, N.Y., has introduced Blue Sky Free soda made with allnatural flavorings and Truvia sweetener. Supplied by Truvia Co., Wayzata, Minn., the natural sweetener is extracted from the stevia plant. The sweetener is produced by drying stevia leaves and steeping them like tea, which is further purified and dried into crystals of 97% pure rebiana, or Reb A. More than 200% sweeter than sugar, stevia is used to replace sugar, highfructose corn syrup, or other high-intensity sweeteners. The zerocalorie drink comes in five flavors—Root Beer, Cola, Ginger Ale, Lemon Lime, and Cherry Vanilla Crème. All varieties are caffeine free. A sixpack carries a suggested retail price of $4.99.