The Power of the IFT Brand

Japanese poet Ryunosuke Satoro said, “Individually, we are a drop. Together, we are an ocean.” This quote truly resonates with me as I think about how our individual strengths combine to create a cohesive community—“Brand IFT”—that defines the endless possibilities we produce to make a difference in the lives of people everywhere.

Whether you work in industry, academia, or government, your organization’s brand recognition is critical to advancing its overall mission. For IFT, there are many diver…