A. Elizabeth Sloan

Representing more than 70 billion meal and snack occasions—and 49% of the U.S. food dollar—restaurant industry sales are expected to reach $580 billion this year (NRA, 2010). On a typical day, more than 130 million Americans are foodservice patrons. Eating places are projected to account for sales of $388.5 billion; retail, vending, recreation, and mobile sales will total $55.2 billion; noncommercial foodservice $47.6 billion; managed services $40.9 billion; bars and taverns $18.8 billion; and m…In the wake of the economic downturn, consumers remain discriminating in their dining out decisions, even as the economy has improved, but ethnic breakfasts represent a bright spot in the foodservice forecast.

Figure 1. Dining Out Behavior. From Technomic, 2010.


Figure 2. Flavor Appeal by Gender. From Technomic, 2009.

Premium Content
You've reached your monthly limit of free articles.
Access Food Technology
Log in Subscribe