What’s on the Menu Post-Recession?
Affected by the economy, consumers continue to seek value when dining out, but they’re open to fresh culinary experiences. Ethnic breakfasts, new sandwich forms, and healthful options are fueling foodservice spending.
Representing more than 70 billion meal and snack occasions—and 49% of the U.S. food dollar—restaurant industry sales are expected to reach $580 billion this year (NRA, 2010). On a typical day, more than 130 million Americans are foodservice patrons. Eating places are projected to account for sales of $388.5 billion; retail, vending, recreation, and mobile sales will total $55.2 billion; noncommercial foodservice $47.6 billion; managed services $40.9 billion; bars and taverns $18.8 billion; and m…
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