Manfred Kroger

I am concerned about the widely held public belief that technology cannot be trusted. This distrust is often vigorously fanned by journalists and articulated by highly visible personalities. What has happened to other technology-reliant industries is now also being experienced by agriculture and food manufacturing.

The terms “additive” and “processing” have taken on negative, almost Frankenstein-like, meanings with some consumers. Short of doing away with an established industry, the call is now …

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