A. Elizabeth Sloan

Consumers are demanding dramatic changes in the way that food companies formulate, process, and even flavor foods as they continue to look to the food industry for more natural health solutions and increasingly convenient meal options. Following are six mega-trends and market challenges identified in IFT Annual Meeting & Food Expo presentations and exhibits. Product developers and marketers who successfully address these issues are likely to find significant marketplace opportunities.Giving Consumers What They Want

1. Weig…

Figure 2. U.S. new product introductions by specific claims, 2005–2009. From Mintel Global New Products Database, 2010.

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