Not Too Basic …

Ignored for far too long, the basic cooking ingredient segment has quickly become one of the largest untapped opportunities in the food industry today. More sophisticated, flavorful, ethnic, healthier, and uniquely sourced ingredients can provide market differentiation in commodity categories, stave off private label, increase profitability, and create new food formats. Also, such ingredients lead to more home-cooked meals.

Cooking from scratch and the desire to make restaurant-style meals at hom…