Consumers trying more craft beer
While domestic beer and imported varieties are consumer favorites, craft beer has garnered a following, with 33% of all beer drinkers ages 21 and older saying that they are drinking less imported beer and more domestic craft beer instead, according to market research firm Mintel.
A little more than half (59%) of beer drinkers said that they would like to try craft beers, and 51% said that they would try more if they knew more about them. Mintel recognizes that more…