Serving Up Convenience
New formulation, processing, and packaging strategies allow product developers to deliver innovative mealtime solutions for consumers eager to solve the daily dinnertime dilemma.
Millions of Americans ask the question every day: What’s for dinner? Among those who must respond to the query and put a meal on the table, a growing number want it to involve something quick and easy to prepare. After all, 30 years ago, nearly three-quarters (72%) of main courses served at dinner were homemade, but by 2010, that total had declined to 59%, according to the NPD Group, which tracks consumer consumption patterns (NPD Group, 2010).
Americans’ hectic lifestyles mean that convenience i…
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