The New American Family
Families with children comprise an influential segment of the U.S. population, and understanding their cooking patterns, health concerns, and dining out preferences is critical to effectively targeting them.
Welcome to the next generation of the American family—more ethnically diverse, cash-strapped, cuisine-savvy, and health-concerned than ever before. With new attitudes, lifestyle priorities, and product demands, today’s families offer a plethora of lucrative market opportunities for those food manufacturers who truly understand their fast-emerging needs.
The more children there are in a household, the more likely its members are to cook at home, use pre-packaged convenience foods, and cut back on …
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