IFT STAFF

About two-thirds of grocery shoppers are looking for ways to improve their health and wellness and 62% of them eat healthy meals on most days, according to a 2010 report from Catalina Marketing and the Food Marketing Institute. If you want a better understanding of how to formulate and market food and beverage products that will resonate with these health-conscious consumers, then head to IFT’s Wellness 11 Conference.

Wellness 11 Conference to Explore New Dietary GuidelinesTaking place March 23–24, 2011 at the InterContinental O’Hare Chicago hotel in …

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