A. Elizabeth Sloan

Consumer demands and retailer preferences for more naturally nutritious, no additives/preservatives, and less-processed foods are restructuring the global food industry and sending U.S. sales of natural foods & beverages soaring, up 7.7% in 2010 (NFM, 2011). Examples of these marketplace trends include Lay’s Classic Potato Chips “made with three simple ingredients: Grade A potatoes, all-natural oil, and a dash of salt,” Oscar Mayer’s Hot Dogs with no artificial preservatives, nitrate or nitr…

In December 2010, Frito-Lay announced that about 50% of its snack product portfolio will be made using all natural ingredients by the end of 2011.

Figure 2. Consumer association with ‘clean’ (Hartman, 2010a).

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