Navigating the Natural Marketplace
Clean labels, chemical- and preservative-free, products with ‘natural goodness,’ and close-to-the-farm positioning are driving explosive growth in the natural foods & beverages sector.
Consumer demands and retailer preferences for more naturally nutritious, no additives/preservatives, and less-processed foods are restructuring the global food industry and sending U.S. sales of natural foods & beverages soaring, up 7.7% in 2010 (NFM, 2011). Examples of these marketplace trends include Lay’s Classic Potato Chips “made with three simple ingredients: Grade A potatoes, all-natural oil, and a dash of salt,” Oscar Mayer’s Hot Dogs with no artificial preservatives, nitrate or nitr…
Top