New Awakenings for Breakfast

Surveys have shown that although breakfast is generally recognized as the most important meal of the day, more than 30% of adults eat breakfast less than four times a week. This means, of course, that there is untapped potential for convenient retail breakfast foods.

Also, where we eat our breakfast can be a significant consideration for product developers. In a recent IFT webcast (February 11, 2011), Darren Seifer, Food & Beverage Industry Analyst for The NPD Group Inc., a leading market res…