Depending on which market research report you read, either there are segments in the energy market that need to be tapped, or the energy food/beverage market is at a standstill. Despite varying opinions, one thing is certain: In today’s energy-boosting foods and beverages, there are specific ingredients, in addition to caffeine, that are widely used. Such ingredients include taurine and B vitamins. In addition, more natural sources of energy are being promoted in today’s new products.