A. Elizabeth Sloan

Unique tastes are gaining importance as a key food selection attribute, which suggests that consumers’ growing fondness for spices is likely to continue to develop. Claims touting unique flavors/recipes were found on 75% of the top-selling new blockbuster foods/beverages on SymphonyIRI Group’s 2010–11 Pacesetter list, and distinctive new flavor claims were found on 36% of them—up 14% and 24%, respectively, compared with the 10-year running average.

With 31 million foodies watching television cook…

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