Milk from Grass-Fed Cows
Move over grass-fed beef, now there’s grass-fed milk from Organic Valley, LaFarge, Wis. America’s largest dairy cooperative has launched Organic Valley Grassmilk, an organic specialty milk produced from cows that are 100% grass-fed. Organic Valley Grassmilk is sourced from pasture-raised cows grazing in the lush pastures of California’s north coast. The cows eat only fresh grasses and dried forages, like hay. They do not eat supplemental grains or soybeans. “It’s a simple truth that cows naturally love to eat grass,” said Organic Valley Grassmilk farmer-owner Jim Regli. “We pasture-raise our cows to feed them what already grows here in the beautiful north coast of California. Rye grass, white clover, and orchard grass are the components of our nutrient-dense pastures. When our cows eat well, we do, too.” Grassmilk is minimally processed and nonhomogenized or “cream on top” milk (with the exception of the fat-free variety). It carries a suggested retail price of $5.49 per 64-oz carton.
Anheuser-Busch, St. Louis, Mo., has drawn inspiration from the margarita cocktail to launch Bud Light Lime ‘Lime-a-Rita’—an 8% alcohol by volume margarita-flavored beverage that meets a growing demand among adult drinkers seeking sweeter alternatives. “People want light and refreshing beverages to keep them cool all summer long,” said Mike Sundet, Vice President, Bud Light. “This is our take on the traditional margarita. Beer drinkers were already mixing Bud Light Lime into margaritas to create ‘beer ritas’; Lime-a-Rita just adds a new level of convenience by providing a beverage with the perfect balance of flavors.” The new drink is available in 12-packs of 8-oz cans, 24-packs of 12-oz shrinkwrapped bottles, and single-serve 24-oz cans. As Lime-a-Rita hits the market, Bud Light Lime has also received an updated look with the introduction of new primary and secondary packaging. Designed to reflect the current look and feel of Bud Light, the new Bud Light Lime packaging will feature the brand’s iconic green color more prominently.
Green Tea Gets Fortified
Redco Foods Inc., Little Falls, N.Y., is helping consumers achieve a proactive wellness lifestyle with its newest line of green teas called Salada Green Tea Wellness Support blends. The new Salada tea flavors include Serenity with chamomile, Bone Support with added calcium, and Immunity with vitamin C and Echinacea. The blends are the first three offerings in the new line, with additional wellness blends expected to be released later this year. “Research shows that many consumers drink green tea for its health benefits. As more people begin to take wellness into consideration, Salada continues to look for new ways to make it easier for them to make healthier choices,” said Tara Coleman, Salada Tea consumer spokesperson and clinical nutritionist. “Tea drinkers can now enjoy flavored wellness teas with the added benefit of supporting a more balanced lifestyle.” The products carry a suggested retail price of $3.00 for a 20-count carton and can be found in grocery retailers throughout the Northeast United States and online at www.salada.com.