One sure lesson observed each year at the IFT Food Expo is the certainty of competition, no matter what field is considered. This is obvious in the area of ingredients. I happened to have an interest in colors this year, and picked up information from about a dozen suppliers, most offering similar-sounding products. There are differences in processes, and certainly vast differences in service and expertise, but still, the proliferation of options can be daunting, while it is also healthy.
The Exp…