What Makes a Winning Ingredient?

Marketability. Cost effectiveness. Performance. Functionality. Taste. Texture. Nutritional value. Timeliness. The ability to over-come technical challenges. These are just a few of the factors that can help spell the success of an ingredient when it hits the spotlight of events such as the recent IFT Annual Meeting & Food Expo.

For me, though, the lyric, “Break on through to the other side,” from the 1960s rock band The Doors, really describes what constitutes the meaning of a win…