Fruit Frenzy

Fruit—in new varieties and forms—is finding its way into the American diet at home and in restaurants. For example, despite the tough economy, the number of consumers buying more fresh-cut fruit doubled in 2011 vs 2010, according to the Hartman Group’s 2011 Identifying Consumer Trends in the Produce Category Report; 10% bought more canned and 9% bought more frozen fruit.

Bananas, purchased by 87% of U.S. households, remain Americans’ favorite fruit; in addition, 78% of households bought apples, …