Building ‘Pride’ in Your Brands

The rigors of keeping a business afloat in turbulent economic waters can try the most resilient and practiced of strategic muscle. And often, the harbor that is sought is the one which promises weathering the storm. Just maintaining your business is sometimes the smartest approach during a severe economic downturn. On the other hand, tough times can provide a springboard for fortifying your brand.

Following is a “PRIDE” framework of principles for better brands, enhanced profitability, and more-p…