Shattering The 'Healthy' Food Myth
Understanding that behavior—and not food—is to blame for the fact that so many Americans are overweight and obese sheds light on the need for a new approach to product development.
It is a basic charge of the food industry to ensure all foods are safe and nutritious. In contrast, when looking at health and wellness, obesity is rising globally. If the food we have made available to the world is safe and nutritious, then why is obesity on the rise and wellness in decline? Many in and outside the food industry adhere to the belief that simply making food more “healthy” will solve wellness problems such as obesity. This article exposes this belief as a myth and proposes bold n…
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