Communicating Nutrition at the Point of Purchase
The addition of nutrition data and scorecards to the front of packaging and at the grocery shelf helps shoppers choose healthier foods and spurs product developers to reexamine their formulations.
The average American consumer spends 44 minutes on a typical grocery trip (Hamrick et al. 2011). This includes the time to find all the items they need, compare brands, price, flavors, and nutrition, consider any in-store specials, check out, pay, and pack their groceries. Anything that speeds up these activities is beneficial to the consumer.
Retail grocery stores understand this point, with improvement of store navigation a priority across the industry. Whether it’s pointing the shopper t…
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