Attendees at SupplySide West 2012 will discover some new activities and programs at the event, which will take place Nov. 5–9, 2012, at The Venetian & Sands Expo, Las Vegas, Nev.

Those who attend will have the opportunity to go to a number of educational sessions and meet with representatives at more than 1,500 company booths to help them better understand the issues and trend information for the food and beverage, dietary supplements, and personal care and cosmetics industries.

Stop by the SupplySide Why stage located on the expo hall floor to hear brief and engaging talks from “thought leaders” on the important innovations, issues, and ideas that affect the food, health, and cosmetic businesses and learn why they deserve attention. Listen to one or all of the talks that will be given without PowerPoint presentations, podiums, or classroom-style seating.

Another new event called SupplySide Marketing Insights Summit will investigate the various marketing strategies of social media, content marketing, integrated marketing, and more and explain why it is important to have an integrated marketing strategy to leverage brands. Those in attendance will learn the best practices that they can apply to their marketing efforts to drive growth and profitability. Most importantly, the summit, which takes place from 1 p.m. to 5 p.m. on Tuesday, Nov. 6, will present attendees with approaches to use technology, content, and the audience in the most effective ways.

See which innovations are influencing the market at the debut of the SupplySide Editor’s Choice Awards Reception. Awards that recognize excellence in product development in animal nutrition, anti-aging, beverages, functional food, multivitamins and minerals, nutricosmetics, organics, packaging design, skin care, and specialty dietary supplements will be presented. To submit an entry, e-mail [email protected].

As in years past, SupplySide West brings together world-renowned experts in research and development, health and medicine, and regulatory to discuss the timely and important topics and issues that affect the food and beverage, dietary supplements, and personal care and cosmetics industries. Several sessions will cover information about ingredients used to address a number of health and anti-aging concerns, while others will discuss the regulatory environment surrounding the approval and use of these ingredients and dietary supplements. Experts in food industry trends plan to explain the latest food and beverage product and ingredient development trends and give food industry experts insights into what will drive the marketplace in 2013 and beyond. Attendees will also have the opportunity to hear the latest about how the 2012 elections will affect the food and dietary supplements industries. Other experts will provide information about marketing and advertising.

Join training experts as they present information on how to manage GMPs, something that is becoming increasingly important as the FDA increases its inspections and enforcement activity. The GMP training programs will cover an overview of the Code of Federal Regulations that pertains to good manufacturing practices, audit training and vendor qualification, controlling cross contamination, taking corrective action, and correct ways to maintain batch production records. These all-day sessions require separate registration.

Attendees looking for more in-depth and focused sessions can register for one of three workshops. The topics of these workshops are “The 2012 International Aloe Summit—Turning Science into Sales,” “Omega 3s and the Consumer: What You Need to Know,” and “IPA Probiotic Update: Regulatory Challenges, Scientific Advancements, and the Future of the Business.” These workshops are for the professionals who want to learn the latest about scientific, regulatory, and market issues affecting the aloe, omega 3, and probiotics segments.

The Expo Hall is the place to meet ingredient suppliers, contract manufacturers, and representatives from packaging companies to find solutions to product development challenges. Exhibitors will showcase ingredients such as sweeteners, enzymes, dairy, probiotics, vitamins, minerals, herbs, prebiotics, fats and oils, starches, flavorings, colorings, antioxidants, fruits and vegetables, and more for use in foods and beverages, dietary supplements, and cosmetics. Other exhibitors will highlight products, equipment, and services for packaging, manufacturing, processing, and laboratory. Attendees will have a chance to speak with representatives from exhibiting companies to learn about the technology and product offerings. Hundreds of companies will exhibit, including Cargill, Tate & Lyle, Silliker, Ingredion, ADM Natural Health & Nutrition, Wild Flavors, TIC Gums, and Symrise.

For more information about SupplySide West 2012, visit

Exhibit Hall Hours

9 a.m.–5:30 p.m.     Wednesday, Nov. 7

9 a.m.–5:00 p.m.     Thursday, Nov. 8