Reshaping Restaurant Strategies
From gardens and gourmet kids’ cuisine to lower-calorie and Latin fare, foodservice options continue to evolve to meet consumers’ ever-changing expectations.
Despite the less-than-perfect economic picture—rising gas prices, relatively high unemployment, spiraling commodity costs, and a drop in the number of households with incomes of more than $100,000—there is no shortage of opportunities or innovation in the $631.8 billion restaurant industry (NRA, 2012a). McDonald’s new Favorites Under 400 Calories menu, which includes 38 burgers, sandwiches, snacks, and beverages, has been quick to attract the attention of waist-watching consume…
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