Cereal Marketers Bet on Drinks; Hershey is Sweet on China; Burgers with Oink

Cereal Marketers Bet on Drinks
General Mills Inc., Minneapolis, Minn., and Kellogg Co., Battle Creek, Mich., have ventured out of the cereal aisle in search of new breakfast opportunities. In the northeast part of the United States, General Mills is test marketing a breakfast shake called BFAST in aseptic paperboard cartons. The shelf-stable, portable drink is touted as the “Nutrition of a bowl of cereal & milk.” An 8-oz serving delivers 180–190 calories, 8 g of protein, 8 g…