General Mills is test marketing a breakfast shake called BFAST.Cereal Marketers Bet on Drinks
General Mills Inc., Minneapolis, Minn., and Kellogg Co., Battle Creek, Mich., have ventured out of the cereal aisle in search of new breakfast opportunities. In the northeast part of the United States, General Mills is test marketing a breakfast shake called BFAST in aseptic paperboard cartons. The shelf-stable, portable drink is touted as the “Nutrition of a bowl of cereal & milk.” An 8-oz serving delivers 180–190 calories, 8 g of protein, 8 g…

Premium Content
You've reached your monthly limit of free articles.
Access Food Technology
Log in Subscribe