Why Today’s Sweetener ‘Rush’?

Originally, I was going to title this article “Strategies for Sweetening the Pot.” Certainly an accurate one considering the number of different ways that food formulators are approaching the challenge of reducing sugar in foods and beverages without compromising the taste and functionality of sugar. But then I started thinking: Why so many sweetener innovations? Why the “rush” (sudden or otherwise) on this particular ingredient category?

And, of course, by “rush,&r…