Eight Rules for Marketing to Teens

Ask any parent about getting their teenagers to eat healthy foods and you’ll likely hear a cacophony of sighs and tales of diets consisting of sugar, chips, and energy drinks.  

It’s no surprise that food and drink companies are using these less-than-desirable habits to sell products to teens and tweens alike. But savvy food marketers can drive strong messages around healthy options if they understand how to best market to this diverse, strong-willed, and tech-minded demogr…