Brazilians perk up to premium coffee
More Brazilians are choosing premium coffee over regular brands, with 25% of coffee drinkers choosing to drink high quality brews in the second-largest market for coffee in the world, reports market research firm Mintel.
“As Brazilians get more demanding about their coffee, the country’s better quality Arabica beans will increasingly be used to service its burgeoning domestic market, rather than merely sent overseas,” said Jonny Forsyth, glo…