Targeting the Consumer Bulls-Eye
Exhibitors and speakers at the 2013 IFT Annual Meeting & Food Expo showed innovative efforts to meet the healthy living, culinary, convenience, and ‘eater-tainment’ needs of consumers—all with an eye for natural, tasty solutions.
This year in Chicago, kids, Hispanic consumers, and pets were among the market segments being targeted by food industry suppliers. For example, Virginia Dare’s new agua fresca beverages Cantaloupe Lemonade and Nutty Caramel Bar will appeal to Hispanics. Vegetable Juices Inc.’s culinary blends include chipotle in adobo and sriracha. Cargill announced its new child nutrition initiative and results of its “Gatekeeper Purchase Drivers” study. The company reported that parent…
Top