The ‘Humanization’ of Pet Food

If you have a dog or cat, then your household is among the 56% of U.S. households that are home to one or more of these 140 million four-legged family members (U.S. Pet Ownership & Demographics Source book, 2012). “Pet parents” expect the food they purchase for their dogs and cats to deliver benefits in terms of improved health, increased energy, enhanced performance, and better resistance to diseases such as obesity, hypertension, diabetes, and heart disease. So you might say th…