Connecting with Consumers for Successful NPD

Nearly seven years ago, General Mills formally adopted its open innovation platform, the General Mills Worldwide Innovation Network (G-WIN), and since then we’ve connected with numerous external partners to help us introduce some of our most successful new product launches in recent years, including Fiber One 90-Calorie Brownie and Nature Valley Protein bars.

Time and again, the success of these partnerships has confirmed our belief that by connecting with companies and individuals outside …