What, When and Where America Eats
Changing consumer priorities, including a penchant for around-the-clock consumption and more interest in sophisticated everyday fare, demand close attention from food and beverage companies.
American consumers are reorienting their priorities and behaviors to get just what they want to eat, when and where they want it. While taste still is the most important criteria for food selection (cited by 89% of consumers), followed by price cited by 71%, healthfulness 64%, convenience 56%, and sustainability 36%, consumer priorities are changing. The number of consumers citing price as having a great impact fell seven percentage points from 2011 to 2013, and sustainability was down 16 point…
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