Got Milk? Got Gas? No Problem

The attention-getting “Got Milk?” advertising campaign designed to increase awareness of the value of drinking milk ended earlier this year after more than 20 years, but the marketing of milk continues. However, not everyone can drink milk without experiencing discomfort, and the dairy industry is increasingly targeting people with lactose intolerance.

Humans are born with the ability to digest lactose, accomplished by the enzyme beta-galactosidase (commonly referred to as lactase) in…