Willing to pay more for local; Good news for coffee drinkers; Diet soda and weight loss

Shoppers willing to pay more for local food
Grocery shoppers in the U.S. are willing to pay more for local, according to a consumer shopping survey conducted by A.T. Kearney. Seventy percent of consumers who responded to the 2014 survey said they would be willing to pay a premium for local food. One-third said they would be willing to pay a 10% premium, up from a quarter in 2013.

In general, awareness of local food options has increased from 2013. Sixty-eight percent of respondents were aware th…