Quest for Clean Labels Causes Murky Legal Actions
Consumers at odds with food manufacturers over natural foods with clean labels seek remedies in court.
Natural, minimally processed foods are in demand, but food manufacturers and consumers have conflicting ideas of which ingredients make up natural foods with clean labels. Many consumers believe natural, clean-label foods should contain no artificial ingredients, no chemicals, and nothing unpronounceable. In addition, most consumers equate natural, clean-label foods with good health regardless of whether such foods are actually nutritious and healthful. In contrast, food manufacturers use ingre…
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