Enduring the Road to Recovery

An article in the April 2014 issue of Food Technology named performance nutrition as one of the top 10 functional food trends. The author, A. Elizabeth Sloan, explained that the sports nutrition category has two distinct performance-driven opportunities: the hardcore athletes/body builders and a less intense, but larger mainstream market of recreational sports participants, casual athletes, and gym exercisers. Although there are differences in the end results and workout routines of the two grou…