Restaurant breakfast visits and launches up
Although fewer people went to restaurants at lunch and dinner in 2013, their breakfasts out increased for the fourth consecutive year, reported The NPD Group. More than 12.5 billion breakfast visits were made in 2013, an increase of 3% from the previous year.
The strongest increase was seen in quick-service breakfasts, which rose by 4% and accounted for 80% of morning meal visits, while breakfasts taken at midscale/family dining restaurants declined by…
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