David Despain

Variety on a Budget
More than ever, consumers are looking beyond the taste and texture of foods and beverages and simply asking, “How does it fit into my life?” A growing variety of lifestyles that include those of millennial moms, aging baby boomers, sports enthusiasts, and even adherents of gluten-free diets are driving the growth of new market introductions. These groups have diverse views about their food, to be sure, and manufacturers are keen on meeting their needs. Gaining a deeper insight into …

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