Fitting Foods to Lifestyles
Understanding the ways members of key consumer segments are living their lives can provide important clues to developing and positioning foods and beverages to meet their needs.
More than ever, consumers are looking beyond the taste and texture of foods and beverages and simply asking, “How does it fit into my life?” A growing variety of lifestyles that include those of millennial moms, aging baby boomers, sports enthusiasts, and even adherents of gluten-free diets are driving the growth of new market introductions. These groups have diverse views about their food, to be sure, and manufacturers are keen on meeting their needs. Gaining a deeper insight into …
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