The Many Facets of Fiber Fortification

Dietary fiber boasts documented benefits for weight management, heart health, immunity, satiety, and digestive health. “Fifty-six percent of U.S. adult consumers are seeking more dietary fiber,” says Pam Stauffer, global marketing manager at Cargill Inc., Minneapolis, Minn. (www.cargill.com). “Most often, consumers associate digestive health benefits with fiber. While they may not always be able to fully articulate why fiber is important, most consumers feel they don’t ge…