Generational Role Reversals
Convenience-seeking seniors, skilled Millennial scratch cooks, and health-minded kids are among the emerging population groups that are driving demand for new products.
Members of the enormous sector of senior consumers are more active, healthy, and wealthy than ever before. Households continue to shrink in size. Multiculturalism is a defining characteristic of U.S. society. And America’s economic divide—the ever-widening chasm between rich and poor—is a sobering economic reality. These are just a few of the demographic factors that are creating new opportunities and prompting marketers to restructure their priorities.
From kids to aging adult…
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