Entrepreneurial Approaches Mean Big Wins for General Mills
Open innovation and inviting consumers into the product development process earlier allow the company to unlock new growth opportunities.
In today’s global economic climate where entrepreneurs can win with emerging scale locally, never before has it been more critical to connect with consumers to integrate their voices into product development efforts. General Mills believes that successful consumer packaged goods (CPG) companies will find new ways to nimbly re-center their product development efforts on rapidly changing consumer needs.
If CPG companies are going to be successful and compete with smaller scale start-ups and …
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