Targeting Wannabe Healthy Eaters in the C-Store (Online Exclusive)
Consumer behaviors are shifting, and better-for-you products will play an increasingly important role in the convenience channel.
Convenience channel retailers and the food and beverage manufacturers that supply them need to get better acquainted with fence sitters—that segment of consumers who aspire to eat more healthfully but haven’t quite mastered it yet. That’s one of the key takeaways from a new report prepared for the National Association of Convenience Stores by the Hudson Institute using the Natural Marketing Institute’s (NMI) proprietary Health & Wellness Trends Database.
So who exactl…
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