Eating Responsibly

Consumers are looking to purchase foods and beverages from companies whose practices best align with their personal values. That includes treatment of employees, approaches to animal welfare, agricultural/processing methods, and transparency as well as environmentalism.

One-third (35%) of consumers say that food responsibility or sustainability has a great impact on their food purchase decisions (4 or 5 on a 5-point scale), and more than three-quarters (77%) rate its importance at 3 or higher, ac…