Water Sales Flowing, Beverage Category Growing

New opportunities are brewing in the beverage business. Nearly half of all snack occasions now include a food and a beverage, and, in fact, 17% of snack occasions consist of a drink only, according to Technomic’s 2014 Snacking Occasion Consumer Trend Report. Baby Boomers and mature consumers are driving new incremental sales in the sports drink, energy beverage, and refrigerated tea sectors, according to IRI’s 2014 Aging America report.

A dramatic expansion of single-serve beverage ki…